An Arizona company made for Arizona.
At WOA Productions, LLC, our mission is to build the digital infrastructure for Arizona’s local communities. We believe that thriving local economies are built on connection, and we create the technology platforms that make those connections happen—simply and effectively. We are passionate about supporting small businesses and providing invaluable resources for Arizona residents.
We own and operate a diverse portfolio of specialized platforms, each designed to serve a unique aspect of life in Arizona:
HometownBrix is the dedicated B2B and B2C engine for Arizona’s multi-billion dollar real estate and home services industries. From finding a trusted plumber to a homeowner sourcing an entire team for a new build, this platform is designed to be the single source of truth. Its strategic purpose is to capture this high-value market by replacing the impersonal and often frustrating experience of national aggregators with a trust-based, hyper-local network. It targets a massive and lucrative market with a superior, trust-based product. Its flexible business model, combined with unique features like “My Network” and the dual-review system, creates a powerful competitive platform.
Hometown Hawk is an advertising platform that actively promotes local people, products, jobs, real estate, and businesses. We take pride in driving local enterprises’ growth by showcasing their unique offerings, spreading the word about their products and services, and generating increased visibility. Our team employs various advertising techniques, including targeted marketing campaigns, engaging content creation, and personalized recommendations, to ensure local businesses receive the attention they deserve.
This usage of “hawk” is derived from the image of a street vendor or market seller, known as a “hawker,” who loudly and persistently promotes their goods or services to passersby. In advertising, “hawk” is a more informal or colloquial term compared to terms like “promote,” “advertise,” or “market.”
Hometown Social is our custom social networking Platform designed for local business networking. All upgraded listings at HometownHawk.com (Featured & Premium) gain access to a business account, allowing them to post freely on the platform. Anyone from the public can create a “Public” account and react and comment to posts, but only “Business” accounts can actually post on the network.
World of Arizona is the network’s dedicated media platform, focusing on Arizona travel, lifestyle, culture, and community exploration. Its strategic purpose is to attract a broad, top-of-funnel audience through rich media and a unique, neighborhood-centric content structure. It functions as a powerful engine for brand awareness, organic SEO authority, and provides a beautiful, context-rich promotional channel for the network’s members. Similar to our other platforms, one of World of Arizona’s most powerful features is its comprehensive directory of neighborhood profiles.
The combination of rich neighborhood content and the powerful IDX toolset makes Yellow Brick Drive a highly efficient lead generation engine. It attracts a valuable homebuyer audience through organic search and provides them with a premium search experience. Then, it seamlessly connects them to services on HometownBrix, from finding an agent to sourcing a home inspector. A neighborhood-focused real estate platform that helps people find not just a house, but a place to belong.
